QR Code (Quick Response Code)
is the future of Marketing and Communication: it offers immediate results,
full traceability and high ROI, because it allows obtaining continuous flows
of qualified contacts (users truly interested in the products and/or services being promoted
and that make use of this contact methods fully aware of it,
in order to visit the proposed contents).
QR codes are images that
can be read/decoded by special readers housed in smartphones, tablets, etc. These two-dimensional
codes connect with a simple click a static message to the dynamic world of the Web. This is
Mobile Marketing or Marketing carried out by using the increasing
popularity of all types of new generation cell phones.
The advantage of Mobile Marketing actions
and campaigns with QR Codes is the low cost compared to any other type of Marketing and Communication
initiatives. To organize an E-mail Marketing campaign, we follow these steps:
- analysis of campaign objectives and budget, with careful investigation of Marketing and Communication
tools and materials already adopted to assess and define any possible integration.
- the preparation of a detailed feasibility study which shows strategies, tools, methods and
timing, as well as the costs of the proposed actions.
- Following receipt of the work order, the design of a number of QR-codes with features useful to the
campaign to be implemented.
- The design of Mobile Landing Pages (welcome pages for Smartphone/Mobile users) with text in
persuasive copy to encourage visitors to take defined actions.
- The implementation and/or monitoring of the implementation and dissemination of QR codes
in various formats.
- The set up of our tracking platform to track visits on the landing pages
- campaign launch on the agreed dates
– the monitoring of the campaigns 24/7
with tracking of the results and visitors' behavior and preparation of periodic reports among
the most inclusive and comprehensive ones.