Viral marketing is a marketing model that originated from the research of the American Marketing expert Ralph F. Wilson, who defined its principles into the Six Simple Principles of Viral Marketing. The term "viral" defines a marketing strategy that pushes and encourages users to share messages regarding an item/topic; thus, in turn influencing its diffusion in an exponential fashion. Such strategy exploits the ease with which news spread and the fun in spreading them to convey a message very quickly to thousands or millions of people.
The six principles of Viral Marketing according to Wilson are the
following:
Offering free products or services
Being easy to transfer to others (friends and acquaintances)
Being easily scalable
Containing common motivations and behaviors
Using the communication networks currently popular
Taking advantage of the resources of others
Our Viral Marketing Campaigns are the result of years of experience, in which we always offered custom solutions to Public Agencies, businesses and professionals seeking a qualified partner to promote their organization, products and services, as well as initiatives and events. If, as we have discussed, Viral Marketing is based on the creation of products, services or marketing communications that have the intrinsic predisposition to spread spontaneously among people, as if they were a virus, when it is time to design a project, it is necessary to rely on creative marketing experts with in-depth knowledge of the tools, channels and their most modern method of utilization.
With our Viral Marketing Campaigns you will be able to conquer new markets and acquire new clients also during difficult economic times.
We can design for you, after a careful analysis of your needs and after the definition
of certain and achievable objectives viral marketing projects
that will bring your company, your products, your initiatives and events, to be recognized and
appreciated by an increasingly larger audience.
Not just words, but tangible facts with effective and measurable results.
At Ability Services, our main goal is to ensure that our Viral Marketing
Campaigns will continue to meet all your needs. And we have been doing this for years,
offering to all our clients, from large companies to small businesses and professionals in the most
diverse sectors, all the advantages of working with a network that can offer personalized
consulting services at every level, always guaranteeing quality, effective solutions
and an excellent quality/price ratio.
There are not many Communication Agencies that can offer such a complete range of services in the B2B sector as well as in the B2Csector. Our Communication and Marketing services are designed to be used in a dynamic and flexible manner, adapting each project to the specific needs of our clients. Discover our services in the specific pages where they are described in details:
Graphic Design and Desktop Publishing.
Web Design (Desktop and Mobile Web Design).
Website positioning.
Search Engine Marketing.
Mobile Marketing with QR Codes.
Email Marketing and Newsletter Advertising.
Social Media Marketing.
Online Customer Support Solutions.
In this page we discuss communication Campaigns, such as viral marketing, viral marketing services, marketing Campaigns as well as viral marketing Campaigns, in addition to viral marketing campaigns also, in Italian, called campagne di marketing virale.
Viral marketing is a strategy that calls for the creation of products, services or marketing communications that have an intrinsic predisposition to spread spontaneously among people, like a virus. From this concept comes the term viral marketing, which deems this type of unusual marketing capable of exploiting the communication abilities of the interested parties to convey a message to a large number of end users. In viral marketing, the methods of diffusion of the message follow an exponential curve.
The term marketing virale is the translation [in Italian] of the English term viral marketing. Viral marketing is the evolution of the word of mouth, but it is different from it because of a voluntary intention from the part of the message promoters. One of the most common forms of viral marketing today is the publication of an e-book. There are many people who publish successful and interesting e-books and propose them through various channels solely as a viral marketing strategy.
Our viral marketing Campaigns are at your disposal to allow you to spread information on your products and services using viral marketing techniques. With our viral marketing Campaigns, you will be able to convey your message to many people, very quickly and with a minimal investment. With our viral marketing Campaigns our goal is to promote your product/service by having people talking about it.
With our viral marketing Campaigns, it is possible to obtain quick results and exponential spreading of the news. This promotional technique it is expanding lately also to products that are not strictly related to the Internet. In all the viral marketing Campaigns, the method of conveyance for the message is the Internet community that can communicate quickly and freely.